story
in a world that constantly chases perfection, "ugliness" is often overlooked. but at not only powder, we believe that every imperfection carries its own unique beauty and story. this challenge invites you to use your creativity and imagination to let "ugly" shine on stage — and show the world a different kind of beauty!
beauty in the flaws - illustration challenge
theme: ugliness is also a kind of charm
important dates
application opens: july 31,2025
submission deadline: september 20, 2025
voting period opens: september 21 ~ 26, 2025
final judging (by internal panel): september (to be announced)
results announcement: october (to be announced)
groups
choose only one of the followings:
- student group (only secondary school and university students, graduates in 2025 is included)
- open group (anyone above 18 years old)
※ student: a student certificate must be submitted, otherwise will be disqualified.
prizes for winners
art into merch
with 10% sales royalty for 2️⃣ years 👕
special gift pack
surprise gift pack +
your winning design on tee 🥳
total of hkd $3500 gift card
“scholarship” to encourage you 💰
🥇
champion (1 winner per group)
- limited edition t-shirt printed with your artwork
- hkd 2,000 gift card or equivalent for open group only
- hkd 1,500 gift card or equivalent for student group only
- nop brand gift set (worth hkd 800)
- winner's certificate
- opportunity for your artwork to become a brand product with 10% sales royalty for 2 years
🥈
1st runner-up (1 winner per group)
- hkd 1,000 gift card or equivalent
- nop brand gift set (worth hkd 800)
- winner's certificate
- featured on brand community & official website
- opportunity for your artwork to become a brand product with 10% sales royalty for 2 years
🥉
2nd runner-up (1 winner per group)
- hkd 800 gift card or equivalent
- nop brand gift set (worth hkd 800)
- winner's certificate
- brand exposure
- opportunity for your artwork to become a brand product with 10% sales royalty for 2 years
🌟 special awards
- most popular (most ❤️ on ig) #beautyintheflawschallenge #nop
- funniest artwork
- best ugly beauty narrative
- most healing creation
🏆 prizes
- nop brand gift set (worth hkd 500)
- hkd 100 gift card or equivalent
- certificate
- community exposure
product licensing & royalty
winning or high-potential artworks may be selected to become official brand products, with 10% sales royalty for 2 years.
final decision on product licensing will be made by the organizer.
brand exposure
winning or selected artworks for product licensing will be featured on the ugly good community channels, website, and events.
artists may also be invited for spotlight interviews and features.
important notes
- all prizes are limited to brand gifts/gift packs; no cash alternatives will be provided
- commercialisation and royalty sharing apply only to selected entries, not guaranteed for all winners
- the organiser reserves the final right of interpretation and adjustment
- submitted works must be original; any plagiarism will result in disqualification
- participants must retain original files of their submission; the organiser reserves the right to request verification
- by submitting an entry, participants agree to grant the organiser the right to use the work for promotion, exhibition, and product development without further notice or additional compensation
rules
artwork format
- digital: jpg/png (300dpi, short side ≥ 2000px)
- physical: high-res/professional scan (A4 size)
※ no limitation on software/material used
(i.e. digital: ProCreate/ Adobe software/ Canva/ etc.
physical: paper/ canvas/ etc.)
creative constraints
- content must be original and positive; humor, warmth, or imaginative ideas are encouraged
submission materials
- artwork
- creative concept
word limit: english: 100 words; chinese: 200 words - originality declaration
judging criteria
theme interpretation - 40%
visual impact - 30%
commercial potential - 20%
technical skill - 10%
apply now!
